Introduction

Leading product with purpose
I turn insights into outcomes by blending strategy, execution, and iteration to build products people use and love.
Portfolio
What I've Built
Companies I've co-founded, built, and scaled from the ground up.

2023 β Present
Co-Founder & Product Lead

2016 β Present
Co-Founder & Product Lead

2019 β Present
Co-Founder & Product Lead

2017 β 2023
Co-Founder & Product Lead

2019 β 2022
Co-Founder & Product Lead

2020 β 2022
Co-Founder & Product Lead

2018 β 2022
Co-Founder & Product Lead

2016 β 2022
Founder & Product Lead

2023 β Present
Co-Founder & Product Lead

2016 β Present
Co-Founder & Product Lead
Partnerships
Brands I've Worked With
Worked alongside forward-thinking brands at the intersection of fashion, tech, and culture.
Focus
What I'm Working On
Real-time priorities across product development, fitness goals, content creation, and active experiments.
Leading end-to-end product strategy and execution across platforms blending tech, content, and commerce. Focused on rapid iteration, user feedback loops, and delivering meaningful outcomes.
Identifying and pitching strategic partners to support growth, align content pipelines, and drive distribution at scale.
Prototyping and testing LLM-based tools and automation workflows to accelerate product iteration, research, and decision-making.
Building toward the 2025 NYC Marathon with a structured base phase focused on consistency, recovery, and incremental mileage load.
Structured FTP training targeting a 300W threshold via Zwift. Balancing endurance and strength in cross-discipline fitness goals.
Tracking AI, commerce, and consumer behavior trends to inform product strategy and shape go-to-market planning.
Evaluating new dev stacks, no-code platforms, and build systems for speed, scalability, and rapid product validation.
Analyzing early-stage product ecosystems, with focus on commerce infrastructure, user acquisition models, and long-term moats.
Creating high-performing content to explore brand building and narrative testing through vertical video on Instagram.
About
About Me
I'm a builder and operator based in Madison, Wisconsin. I've founded companies, launched platforms from zero to scale, and led cross-functional teams across product, growth, and operations. Outside of work, I'm training for a marathon, learning to fly, and exploring new challenges that push me outside my comfort zone.

βοΈ Flight Training

π΄ Endurance Cycling

πΆ My Sidekick
Training
Fitness & Performance
Current fitness goals and training metrics across running and cycling.
Contact
Let's Connect
Always interested in connecting with fellow builders, operators, and anyone working on interesting problems.
Best for partnerships, investment opportunities, or detailed discussions.
Connect for professional updates and networking opportunities.
Connect on LinkedIn